Whiteflash sells investment-grade diamonds and bridal jewelry online. Pinterest was an underutilized channel where the audience already lived — bridal, wedding planning, lifestyle. The brief: turn Pinterest from afterthought into primary acquisition channel.
Whiteflash.
Pinterest as a primary commerce channel for premium jewelry e-commerce.
200K+
Monthly Pinterest sales
Pinterest strategy and content systems. Affiliate program built around taste-led creators in bridal and luxury lifestyle. SEO infrastructure that turned Pinterest discovery into compounding traffic. E-commerce flow optimization for the high-AOV path.
Pinterest became a primary commerce channel. Monthly sales scaled and held.
- 200K+ monthly Pinterest-attributed sales
- Affiliate creator program scaled
- Pinterest = primary channel for bridal AOV