Movements & Mission Campaign · Lead Gen · Digital

Olami.

One 24-hour digital campaign for a global Jewish community initiative. Match-gift mechanics, multi-channel coordination, real-time velocity tracking.

$6M
Raised in 24 hours
// The setup

Olami runs a global Jewish community initiative. The brief: a single 24-hour digital fundraising campaign with global reach across multiple time zones, donor segments, and giving thresholds.

// The work

Campaign creative and copy. Multi-channel paid and organic distribution. Lead capture and donor flow. Real-time tracking and recalibration during the 24-hour window. Match-gift mechanics that compounded velocity.

// The outcome

$6M raised in the 24-hour window. The campaign architecture is now reused annually.

  • $6M raised in 24 hours
  • Global audience activation
  • Annual playbook now reused for repeat campaigns

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