Rolex is a one-of-a-kind experience when it comes to fine jewelry, inviting collectors, enthusiasts, and customers looking for a state of the art timepiece that conveys the highest sense of luxury and refinement. We worked with the brand to translate this experience through a digital strategy which included social media and email marketing, and advertising to a growing clientele, expanding from their Houston boutique and beyond.
Dan Crenshaw is an American politician and former United States Navy SEAL officer serving as the United States representative for Texas's 2nd congressional district since 2019. In 2018, without any political experience, connections or millions in personal wealth to fund a campaign, Crenshaw reached out to Good Fortune in order to reframe his public persona as a rising national leader, winning Texas’s Second Congressional District. Good Fortune has since developed multiple websites and a brand identity for Crenshaw to increase his online presence, reach a younger target and expand his reach to his constituents and Americans across the country with messaging and products to promote the movement.
Estafeta serves as Mexico’s trusted parcel leader, covering more of the country with shipping solutions than any other competitor. The American arm of this freight and shipping giant came to Good Fortune with a challenge: get this winning message spread to American businesses on how to utilize their hallmark services, in order to expand their own businesses across the border. A hybrid strategy based on metrics and storytelling was developed, crafting storytelling of the economic advantages of doing business with Estafeta. With a strategy to dramatically increase and funnel targeted leads to the EstafetaUSA website form, an entirely custom social media educational campaign provided content pieces across all digital spaces, dramatically increasing business opportunities throughout key US markets.
Olami is a global community of organizations committed to inspiring young adults to achieve their Jewish greatness. Olami is made up of 320 organizations from 28 countries around the world. Olami hired Good Fortune to promote Olami Giving day. A 24 hr crowdfunding initiative. Good Fortune provided and executed a strategic digital marketing plan that produced and implemented a lead generation social media campaign, driving awareness and participation that ultimately helped Olami raise $6M in 24 hours.
2535 brought together volunteers and experts to create a sustainable model and network for charity medical care by leveraging local mission work and local church resources to increase quality of life for individuals in the community while also improving health outcomes. They turned to Good Fortune to create brand awareness to empower their grassroots initiative. Good Fortune developed a deliberate and strategic plan and executed a campaign focused on market research, raising awareness, brand identity, and website development.
Lion Roads is a “Made in the USA” company, now entering its third generation of woman and family-owned leadership, serving local government, private enterprise and communities across the country. Good Fortune helped Lion Roads develop detailed market research, branding and website development, positioning the firm as a leader in infrastructure maintenance across the nation.
Working with an exclusive authorized AT&T business e-reseller, Good Fortune developed a campaign to expand varying service offerings to reach more small businesses looking for dedicated business solutions. Good Fortune served as the driving force behind the firm's objectives to develop thought leadership content and digital networking, building a brand from scratch that the business community trusts, and creating a customer response system that excelled in both automated and personal performance.
Good Fortune aimed to expand Whiteflash’s brand awareness, and position the company as a major player in the e-commerce jewelry space. Whiteflash found success through its strong affiliate programs, notable commitment to digital avenues such as Pinterest and specialty forums, and international publications who highlighted the brand’s commitment to online wedding ring solutions. Good Fortune's efforts brought Whiteflash a committed customer base that led to the company being ranked as the second largest speciality diamond e-commerce website, with Kiplinger naming Whiteflash “Lord of the Online Rings.”
Texans for Clean Water promotes refundable deposit legislation and plastic bag and polystyrene container bans in the state of Texas. They turned to Good Fortune to achieve the goal of growing from a small, unknown non-profit group into a legitimate force in the Texas political and environmental social media landscape. Good Fortune developed a strategy and consistent image with broad appeal, creating awareness, increasing engagement, creating brand advocates, and helping Texans for Clean Water become an authority and thought leader on Texas recycling and litter reduction.
The Texas Annual Conference of the United Methodist Church serves 700 congregations organized into 9 districts across East Texas. The TXUMC knew that the most effective way to reach such a widely dispersed and diverse audience was through digital media. They trusted Good Fortune to develop social media content, including assets for use in congregations across the country. Good Fortune developed all the social content, managed channels, responded to user interactions and coordinated with the administration to boost engagement and conversions.
AFC’s work with AJ Madison centered around creating digital aesthetic and storytelling tools that would help a brand with storefront awareness also establish their digital presence. The retailer’s goals included establishing a digital customer service process, and to help improve the ratings the company was receiving across digital channels. Our work with AJ Madison delivered upon these goals, as well as produced a fully formed web and social strategy for AJ Madison’s existing marketing department to deploy.
AFC partnered up with ByeJoe to develop their digital brand and develop public relations in US markets that were previously unfamiliar with this spirit category. Through live events, media coverage, and educational programming for customers and vendors alike, ByeJoe garnered over 300 accounts in the United States alone, reaching nearly 12 million customers through social channels over a two year span.
Sentai entai Filmworks looked to promote the launch of its anime title “Parasyte The Maxim” to an American audience with its premiere on the Adult Swim channel. Sentai Filmworks was seeking a strategic partner who could train their internal marketing department in regards to social engagement, as well as help assist in the promotion of their show “Parasyte the Maxim.” This included targeting both audiences familiar with the title as well as general anime fans. Through interactive social campaigns and our approach in leveraging e-advocacy. AFC exceeded our viewership goals and throughout airing garnered a consistent 750,000+ live views across the Sentai social channels.