01 /
Identity from zero.
Wordmark, visual system, voice — designed to outlast a single campaign.
Crenshaw.
Navy SEAL with no political background. Brand from zero, fundraising machine, district won. Then scaled into a national platform.
The brief
Build the brand and fundraising for a Navy SEAL — with no political background.
A first-time candidate running for Congress in Texas needed everything — brand, fundraising, content, events, merchandise, internal team structure — built from zero, on a campaign timeline, ready to scale if it worked.
What we built
- Brand identity from zero.
- Digital strategy and social presence that scaled to a national audience.
- Fundraising infrastructure for sustained mid-dollar donor velocity.
- Content that moved from local relevance to national platform without breaking voice.
The move
Build the brand like a media property. Not like a campaign.
Political campaigns optimize for the next cycle. Media properties optimize for compounding audience — and they need infrastructure across every layer. We built the brand, the team structure, the content engine, the fundraising machine, the events program, the merchandise operation — all in parallel, all under one voice.
Local relevance became a national platform. The campaign won. The work kept building.
$5M+
Raised through digital fundraising
3M+
Followers across platforms
District won
First run for office
02 /
Brand and operations playbook.
Internal marketing structure, voice, and visual system — documented for the team to run.
03 /
Digital and social.
Across platforms — scaled to 3M+ followers without breaking voice.
04 /
Fundraising infrastructure.
Built for sustained mid-dollar donor velocity.
05 /
Events.
Brand, visual, content across annual summits and campaign rallies.
06 /
Merchandise.
100+ custom SKUs — designed, produced, and fulfilled in-house.
More work.
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80+ RFPs per month at flat headcount
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Houston roofing brand, end-to-end
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Unknown nonprofit to Texas-level relevance
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Sustainable mission care