Sentai Filmworks.
Major anime release to Adult Swim. Drive premiere viewership and convert a cult fanbase into a mainstream audience — without losing the cult.
The brief
Convert a cult fanbase into a mainstream audience — without losing the cult.
What we built
- Launch campaign creative tuned to anime fandom and Adult Swim audience simultaneously.
- Earned media plus influencer activations.
- Real-time community engagement during premiere week.
- Partnership coordination with Adult Swim programming.
750K+
Weekly live viewers
Cult to mainstream
Audience expansion
Premiere campaign
Now reused as playbook
More work.
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The work doesn't end in a deck