AJ Madison is one of the largest online appliance retailers in the US. The brief: rebuild the digital aesthetic and customer service infrastructure to support scaled e-commerce without breaking the customer experience.
AJ Madison.
Digital infrastructure rebuild for one of the largest online appliance retailers in the US.
16M+
Website visits driven
Digital aesthetic and brand refresh. Customer service infrastructure rebuilt around AI-augmented operations. SEO and content systems for high-consideration appliance buying. Operational ops for support automation.
Site scaled to 16M+ visits. Customer service costs reduced through AI ops infrastructure.
- 16M+ website visits
- Customer service augmented with AI ops
- E-commerce scale maintained without service quality drop