Luxury PR.
PR and earned media for luxury and premium brands. Lifestyle, trade, and crisis when stakes are real.
Luxury PR is relationships, not press releases. We've built ours over 14 years.
The work we ship.
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Lifestyle press
Editorial outlets that move luxury audiences.
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Trade press
Industry publications that shape category perception.
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Crisis communications
When something goes wrong. Statement, response, recovery.
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Executive thought leadership
CEO platforms for luxury operators.
Proof.
FAQs.
Why work with Good Fortune for luxury?
Fourteen years of luxury and premium work, including Rolex, Whiteflash, Hakkasan, Sentai, and ByeJoe. Senior on every engagement.
Can you work with our existing creative team?
Yes. Or we lead. Or hybrid. We adapt to how your team is structured.
Do you understand luxury digital?
Yes. The Rolex engagement alone covers most of what you'd want to know.
What does it cost?
Engagements start at 50K for focused work. 100K+ for ongoing programs.