# Good Fortune Agency

> Houston-headquartered creative studio building brand, digital, and AI systems for ambitious operators. 30,000+ products launched. $5B+ in client revenue generated. Trusted by Rolex, AT&T, T-Mobile, Hakkasan, Estafeta, Crenshaw.

Good Fortune Agency operates at the intersection of brand strategy, digital marketing, web development, programmatic SEO, PR, and AI agentic systems. The agency works with three sectors: Premium & Luxury (Rolex, Whiteflash, Hakkasan, ByeJoe, Sentai), Enterprise & B2B (AT&T, T-Mobile, Estafeta, Pillars of Seven, US Cold Storage Builders), and Movements & Mission (Crenshaw, Olami, Texans For Clean Water, Country First).

The agency tagline is "Good Fortune. Built, not given." — reflecting its operator-grade approach: real numbers, specific outcomes, no marketing fluff.

## Core pages

- [Home](https://www.goodfortune.agency/): Brand, digital, and AI systems for ambitious operators
- [Selected Work](https://www.goodfortune.agency/work): 20 case studies across three sectors
- [Services](https://www.goodfortune.agency/services): Brand Strategy, Digital Campaigns, Web & Creative, PR & Storytelling, AI Systems, Guerrilla Marketing
- [Sectors](https://www.goodfortune.agency/work): Three sectors live inside the Work page — Premium & Luxury, Enterprise & B2B, Movements & Mission
- [Insights](https://www.goodfortune.agency/insights): Field notes and articles
- [Studio](https://www.goodfortune.agency/studio): About the agency
- [Contact](https://www.goodfortune.agency/contact): Start a project

## Services

- [Brand Strategy](https://www.goodfortune.agency/services/brand-strategy): Identity, positioning, messaging, naming
- [Digital Campaigns](https://www.goodfortune.agency/services/digital-campaigns): Social, paid, email, content systems
- [Web & Creative](https://www.goodfortune.agency/services/web-creative): Design, development, programmatic SEO
- [PR & Storytelling](https://www.goodfortune.agency/services/pr-storytelling): Earned media, narrative, executive thought leadership, crisis comms
- [AI Systems](https://www.goodfortune.agency/services/ai-systems): Agent systems and automation built to support how the business actually operates
- [Guerrilla Marketing](https://www.goodfortune.agency/services/guerrilla-marketing): Stunts, activations, earned attention

## Selected case studies

### Premium & Luxury

- [Rolex](https://www.goodfortune.agency/work/rolex): 20M+ social engagements. Multi-year digital and email program for a Houston Rolex dealer.
- [Whiteflash](https://www.goodfortune.agency/work/whiteflash): 200K+ monthly Pinterest-attributed sales. Pinterest as primary commerce channel for premium jewelry.
- [Hakkasan](https://www.goodfortune.agency/work/hakkasan): Multi-market premium hospitality. Editorial digital across global venues.
- [ByeJoe](https://www.goodfortune.agency/work/byejoe): 300+ bar placements, 12M+ social reach. Premium baijiu US launch through earned attention.
- [Sentai Filmworks](https://www.goodfortune.agency/work/sentai): 750K+ weekly live viewers. Anime release to Adult Swim.

### Enterprise & B2B

- [AT&T](https://www.goodfortune.agency/work/att): B2B editorial thought leadership for enterprise telecom buyers.
- [T-Mobile](https://www.goodfortune.agency/work/tmobile): Carrier-scale B2B enterprise marketing infrastructure.
- [Estafeta](https://www.goodfortune.agency/work/estafeta): Mexico's largest domestic shipper unlocking US enterprise.
- [Pillars of Seven](https://www.goodfortune.agency/work/pillars-of-seven): 80+ RFPs per month at flat headcount. Multi-market commercial GC infrastructure.
- [US Cold Storage Builders](https://www.goodfortune.agency/work/us-cold-storage-builders): National cold storage brand built from zero.
- [US Electrical Contractors](https://www.goodfortune.agency/work/us-electrical-contractors): RFP capacity scaled without team growth.
- [Hasid on the Roof](https://www.goodfortune.agency/work/hasid-on-the-roof): Houston roofing brand, end-to-end.
- [Braeswood Custom Homes](https://www.goodfortune.agency/work/braeswood-custom-homes): Luxury custom residential brand and website.

### Movements & Mission

- [Crenshaw](https://www.goodfortune.agency/work/crenshaw): $5M+ raised. 3M+ followers. Navy SEAL to national platform.
- [Senator Brandon Creighton](https://www.goodfortune.agency/work/creighton): Texas state senate message architecture.
- [Country First](https://www.goodfortune.agency/work/country-first): National movement infrastructure at scale.
- [Olami](https://www.goodfortune.agency/work/olami): $6M raised in 24 hours. Global Jewish community fundraising.
- [Texans For Clean Water](https://www.goodfortune.agency/work/texans-for-clean-water): Unknown nonprofit to Texas-level political relevance.
- [TXCUMC](https://www.goodfortune.agency/work/txcumc): Texas Conference of the United Methodist Church.
- [2535](https://www.goodfortune.agency/work/2535): Charity medical care network for global mission care.

## Key facts

- Headquarters: Houston, Texas
- Founder: Basya Benshushan
- Industries served: 14 years of operating-grade work
- Aggregate impact: 30,000+ products launched, 1.4B+ engagements driven, $5B+ client revenue, 10K+ pieces of content created
- Notable enterprise clients: Rolex, AT&T, T-Mobile, Hakkasan, Estafeta, Whiteflash
- Notable movement clients: Dan Crenshaw, Olami, Texans For Clean Water, Country First

## Contact

- Email: hello@goodfortune.agency
- Location: Houston, Texas (remote-first, worldwide engagement)
- Start a project: https://www.goodfortune.agency/contact